Merokhabar | Nepal
Post by account_disabled on Feb 24, 2024 16:26:31 GMT 5.75
Remember how search worked a few years ago? You typed a word or phrase into the Google search bar and a list of about 10 text results appeared with blue titles and short descriptions. That page with results is the SERP. Linear, almost banal, right? Now, however, Google is much richer in opportunities both because the ways in which users carry out searches have changed (textual, vocal, Google Maps) and because the types of results offered in SERP have grown . Not just text links, but videos , images , podcasts , calls and directions for local business , in-depth boxes such as " users have also asked " and " related searches ", carousels and we could go on. Not to mention the e-commerce world where having an SEO optimized product catalog in Merchant Center can really make the difference now that Google Shopping is not just the prerogative of advertisers. The objective of these new implementations is twofold : on the one hand Google aims to provide an increasingly wider range of answers to users so that they are able to choose the most relevant ones, on the other hand it tends to make them stay longer at the inside its SERP (where it manages much of the paid advertising business, for the more mischievous).
It is precisely from this perspective that the latest news on Continuous Scrolling of the SERP should Middle East Phone Number List be read, which can have very interesting implications. In essence, Google has announced that the SERP will no longer be organized into pages (page 1, page 2, etc) but will be a single page with somewhat infinite scrolling , as already happens on Facebook, Instagram and other social platforms. Google basically becomes a Feed. For now, Continuous Scrolling has been released in the United States and only works on mobile phones, but will soon arrive in Italy too. While we wait to see how things will change, we have some ideas. For example: if previously the user stopped at the results on the first page, with Continuous Scrolling they will be more inclined to scroll through more results, thus opening up possibilities of visibility even at lower positions. It will therefore be necessary to offer creative, original results in SERP, capable of capturing attention and stimulating clicks. images will consequently become increasingly important in search interesting scenarios open up for paid advertising (especially search-type) Impression tracking in Search Console will be increasingly critical Automatic generation of titles The update on automatic title generation was only released at the end of summer, but it took very little to become the most criticized update of 2021 .
With this update Google has taken the liberty of rewriting the titles of the pages (if deemed necessary by its Machine Learning system) even when precise writing instructions had been given at the meta tag level. A truly excessive imposition, which among other things has led to often glaring errors. SEOs, companies and marketing departments have strongly contested this update, claiming the right to appear on Google with personalized titles and descriptions. It seems sacrosanct to us. In any case, it seems that Google has partially understood the criticism and taken a step back . Or rather, in an announcement on the official blog it clarified more precisely which are the types of pages that risk undergoing an automatic rewriting of the Title . These are pages with imprecise, obsolete, half-empty titles, etc. Title optimization has always been a fundamental activity in the SEO field, now it will probably be even more so, both to gain visibility and to avoid any "tampering" by Google. Wanting to draw conclusions we can say that: the SEO positioning opportunities on Google only multiply for those who know how to seize them. However, keeping up and staying updated on algorithm developments requires time and skills that in most cases companies (even the largest ones) fail to develop internally. This is why collaborating with a communication agency expert in SEO positioning , such as Noetica, can be a winning solution. If you want to learn more about the topic, request a consultation, contact us online or call us . We are in Bologna but we work throughout Italy.
It is precisely from this perspective that the latest news on Continuous Scrolling of the SERP should Middle East Phone Number List be read, which can have very interesting implications. In essence, Google has announced that the SERP will no longer be organized into pages (page 1, page 2, etc) but will be a single page with somewhat infinite scrolling , as already happens on Facebook, Instagram and other social platforms. Google basically becomes a Feed. For now, Continuous Scrolling has been released in the United States and only works on mobile phones, but will soon arrive in Italy too. While we wait to see how things will change, we have some ideas. For example: if previously the user stopped at the results on the first page, with Continuous Scrolling they will be more inclined to scroll through more results, thus opening up possibilities of visibility even at lower positions. It will therefore be necessary to offer creative, original results in SERP, capable of capturing attention and stimulating clicks. images will consequently become increasingly important in search interesting scenarios open up for paid advertising (especially search-type) Impression tracking in Search Console will be increasingly critical Automatic generation of titles The update on automatic title generation was only released at the end of summer, but it took very little to become the most criticized update of 2021 .
With this update Google has taken the liberty of rewriting the titles of the pages (if deemed necessary by its Machine Learning system) even when precise writing instructions had been given at the meta tag level. A truly excessive imposition, which among other things has led to often glaring errors. SEOs, companies and marketing departments have strongly contested this update, claiming the right to appear on Google with personalized titles and descriptions. It seems sacrosanct to us. In any case, it seems that Google has partially understood the criticism and taken a step back . Or rather, in an announcement on the official blog it clarified more precisely which are the types of pages that risk undergoing an automatic rewriting of the Title . These are pages with imprecise, obsolete, half-empty titles, etc. Title optimization has always been a fundamental activity in the SEO field, now it will probably be even more so, both to gain visibility and to avoid any "tampering" by Google. Wanting to draw conclusions we can say that: the SEO positioning opportunities on Google only multiply for those who know how to seize them. However, keeping up and staying updated on algorithm developments requires time and skills that in most cases companies (even the largest ones) fail to develop internally. This is why collaborating with a communication agency expert in SEO positioning , such as Noetica, can be a winning solution. If you want to learn more about the topic, request a consultation, contact us online or call us . We are in Bologna but we work throughout Italy.